Brand Control to Major Tom: 8 Protocols for Out-of-This-World Franchise Marketing

Small Size Lunch N Learn Logo
Tuesday, June 21, 2022; 1:00pm - Tuesday, June 21, 2022; 1:30pm
Alyssa Trenkamp - VP of Brand Marketing & Communications

If you’ve ever seen a business with unappealing location photos or inaccurate hours on Google Maps, Yelp, Facebook or other online networks, you could be witnessing an establishment about to crash and burn. Convincing customers to visit your store in the digital age means following new protocols: Do your local customers see your brand in the same way you do? Is their customer journey consistent across all channels? Have you capitalized on the local, down-to-earth aspects of your business?

The truth is, it’s no simple mission to merge corporate identities with local franchise owner intel. But after working with franchises like McDonald’s, KFC, and Pizza Hut, we know a thing or two about bridging the gap between traditional franchising and new frontiers. So take your protein pills, put your helmet on, and prepare to achieve franchise marketing success in the digital age. Commencing countdown to liftoff in 8…7…6…5…