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Wednesday, June 15, 2022; 2:00pm - Wednesday, June 15, 2022; 3:00pm
Speakers
Brett Larimer, Executive Director of Brand Development, Skyhawks Sports Academy
Mark Jameson, Chief Support & Development Officer, Propelled Brands
William Rodriguez, Co-Founder, Sivercrest Advertising
Patti Rother, President, Frios Gourmet Pops
Description
Like the various colors of the rainbow, every franchise system celebrates Pride Month differently. Some go all out and make it a very prominent part of their external marketing; some take a much more subtle approach and still others have chosen not to participate in the celebration at all, even if they are culturally supportive. Every brand has to make their own decisions.
Join us on Wednesday, June 15th at 2:00 for the IFA Pride Council’s webinar on how other brands are celebrating Pride Month. We will be discussing what other brands are (or are not) doing, how they made their decisions and have an open discussion about the value and potential challenges a franchise brand can face by Celebrating Pride Month.