Robert Cresanti of the International Franchise Association Explains How Ingenuity and Strength Are Helping Franchise Owners Emerge From COVID-19
Like many small business owners, franchisees were hit hard during the coronavirus pandemic. As the nation begins to reopen, the true effects of the shutdown are emerging. Listen as Gene Marks talks with President and CEO of the International Franchise Association (IFA), Robert Cresanti, and Senior Vice President, Government Relations and Public Affairs of the IFA, Matt Haller, about what they have seen during the past few months – how franchise owners were forced to get creative, if they took advantage of loan programs, and where the most damage was seen – and where they see the future going, including using communication to manage change, the economic rebound, and opportunities for both existing and prospective franchise owners.
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