2024 Franchise Customer Experience Conference (FCXC)

FCXC24 Logo
Monday, June 17, 2024; 9:00am - Thursday, June 20, 2024; 10:30am
Franchise Experts

A Partnership Event with Franchise Update Media, FCXC is an annual industry conference that brings together CEO’s, Presidents and leaders of Marketing, Operations and Technology, for a powerful event filled with interactive workshops, exciting presentations and top-notch networking.

Marketing – Operations – Technology

Be a part of a ground-breaking new space for the ideas, inspiration and networking for franchise leaders charged with improving the experience and outcomes for all customers, including consumers, businesses, franchisees, and employees.

This one-of-a-kind event focuses on improving the experience and outcomes for customers that are unique within franchising: consumers, businesses, franchisees, and employees. Built for franchise CEOs, Presidents and leaders of Marketing, Operations and Technology, this conference features interactive workshops, expert speakers, and networking with franchising’s leaders responsible for customer success.

Today, the pace of change in technology, marketing and operations blurs the lines between organizational functions, creating new challenges for franchise leaders.

The conference will help those who serve consumers, businesses, franchisees, and employees in a time of rapid change requires franchise leaders to build a deep understanding of the data, best practices and tools to best leverage marketing, operations, and technology resources for brand success. Join us June 18 - 20 to learn how you can take your customer experience to the next level.


Come to Atlanta a Day Early and Earn CFE Credits!

On June 17th, you will have two opportunities to earn CFE credits towards your designation or recertification journey through CFE Special Sessions. Check off a required course or earn important Education Credits. CFE program participation is not required in order to register and attend these sessions! Special sessions are open to anyone interested in professional development courses/workshops in franchising. Full session information below.

9:00am - 5:00pm ET

FRAN-GUARD™: IFA’s Franchise Management and Compliance Program (Separate Registration Required)

$699 Member / $899 Non-Member
8 Fran-Guard Credits

IFA FRAN-GUARD™ is IFA’s Franchise Sales Management and Compliance program. Through this program, the business case for compliance will be demonstrated, along with how a culture of compliance will help you and your staff build a vibrant company, while also helping you protect your system and avoid costly mistakes. This session is especially designed to help senior executives learn how to take proactive steps to reduce risks, manage growth, and build a stronger, healthier franchise system.


1:00pm - 5:00pm ET

Drive Breakthrough Performance Through Strategic Business Leadership (Separate Registration Required)

$499 Member / $699 Non-Member
4 CFE Education Credits

High-performing organizations that deliver strong, repeatable business results share one thing in common - a deeply ingrained culture of strategic leadership. Strategic leaders don't simply focus on meeting immediate goals or capitalizing on short-term opportunities. They also connect their team's daily work with a long-term company vision that drives consistent growth and lasting impact.

Strategic business leadership requires a unique set of skills. Your leaders must be adept at translating high-level strategic objectives into prioritized, measurable, team-specific goals. They must rally their people around mission-critical goals by effectively communicating why those goals matter and how their work contributes to the company's success. And they must help their teams anticipate and respond to shifts in strategic focus so they continue to invest in what matters most.

FranklinCovey's principle-based content and proven execution system will empower you as a leader to define strategic goals, align your team, and dramatically improve performance.