25 Calls = 1 Google Review: How to Amplify Happy Customers and Address Hidden Complaints Through Sentiment Analysis

Image
Small Size Lunch N Learn Logo
Tuesday, December 10, 2024; 1:00pm - Tuesday, December 10, 2024; 1:30pm
Speakers
Lee Barth, Vice President Enterprise Sales, Marchex
Alex Sharper, Data Analyst, Marchex
Description

How many customers leave an online review? Just a few. But how many reveal their true feelings on a phone call? Nearly all. Businesses receive 25 calls for every Google review, uncovering valuable hidden feedback.

Did you know:

  • Only 1 in 26 unhappy customers will complain directly
  • 13% of dissatisfied customers share their experience with 15+ people
  • 72% of happy customers share with 6+ people, but many still don’t review!

Join us to explore research findings on Google Reviews vs. Call Sentiment and learn how to turn these insights into a competitive edge.