From Demand Gen to Revenue: How Franchisors Can Leverage Digital Media to Fuel Franchisee Growth

In today’s digital-first world, franchisors facing increased competition and less brand affinity from consumers need to optimize demand generation programs at scale while empowering their franchisees to convert that demand into real revenue. This webinar will explore how top franchisors are using YouTube, CTV/OTT, and other upper-funnel digital tactics to create brand awareness and drive demand among prospective target audiences. We’ll also discuss how franchisees can harness localized marketing strategies to turn increased demand into leads, customers, and sales, so you can ensure your marketing and media plans for 2025 are designed for growth.

Key takeaways include:

• Learn how to optimize your demand gen tactics with YouTube, CTV/OTT, and other digital media to create demand for your brand, products, and services
• Understand how developing high-quality, impactful creative for demand generation can significantly influence the performance and success of your marketing campaigns
• Discover actionable strategies franchisees can implement to convert the demand created by national campaigns into local leads, customers, and sales