Great Expectations: The Evolving Role of Companies in a Post-Election World

As with any election cycle, brands must be consciously thinking about how to best engage with political and social issues. The 2020 election is no exception, as this year has only exacerbated the need for brands to align their corporate social responsibility strategies with evolving consumer expectations and ultimately embrace serving all stakeholders by design as a core business function. Morning Consult co-founder and CEO Michael Ramlet will address Americans' changing expectations of how brands engage with politics, the issues today's consumers care most about as relates to corporate social responsibility and political activism, and the role brands should play as the political environment rapidly changes.