Google and Yahoo are implementing new guidelines for bulk email senders in early 2024 to protect against spam, fraud and phishing, and improve deliverability. The introduction of these measures presents a challenge for franchisors who must protect brand reputation, and franchisees communicating with a substantial number of recipients.
Join Constant Contact’s Greg Bond, VP of Channel & Partnerships, and Matthew Montoya, Sr. Channel Marketing & Enablement Manager, as they:
• Detail how email deliverability works
• Explain Google & Yahoo’s imminent changes and how they impact franchise marketing
• Demystify ways inbox providers authenticate your online brand reputation
• Share insights into the best practices for driving email engagement
*To receive CFE credits for attending this event, please register using the email address associated with your IFA account.
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