Hitting the Inbox: Email Authentication Changes and What Franchises Need to Know

Small Size Lunch N Learn Logo
Tuesday, January 30, 2024; 1:00pm - Tuesday, January 30, 2024; 1:30pm
Matthew Montoya, Sr. Channel Marketing and Enablement Manager, Constant Contact
Greg Bond, VP of Channel and Partnerships, Constant Contact


Google and Yahoo are implementing new guidelines for bulk email senders in early 2024 to protect against spam, fraud and phishing, and improve deliverability. The introduction of these measures presents a challenge for franchisors who must protect brand reputation, and franchisees communicating with a substantial number of recipients.

Join Constant Contact’s Greg Bond, VP of Channel & Partnerships, and Matthew Montoya, Sr. Channel Marketing & Enablement Manager, as they:

• Detail how email deliverability works

• Explain Google & Yahoo’s imminent changes and how they impact franchise marketing

• Demystify ways inbox providers authenticate your online brand reputation

• Share insights into the best practices for driving email engagement

*To receive CFE credits for attending this event, please register using the email address associated with your IFA account.

Per IFA the Privacy Policy (https://www.franchise.org/privacy-policy), IFA Conference and Event attendee business contact information may be shared with other attendees and event sponsors.

constant contact