How to Maximize Your Franchise Expo Marketing and Sales Efforts

IFA-MFV Horizontal
Thursday, May 5, 2022; 2:00pm - Thursday, May 5, 2022; 3:00pm
Ron Bender, CFE, Director, Franchise Relations, Threshold Brands
Tray Doster, Director, Franchise Sales, Zaxby's Franchising LLC
Tim McCarthy, SVP, Franchise Development, Rosati’s Pizza Enterprises

Attending live expo shows to gather qualified leads is a major investment for most businesses, and making sure you maximize your time at these events is crucial to a successful development strategy ROI. In order to gather such qualified leads, you need to make sure your booth is not only attractive to attendees but that it is also managed the right way; both of which begin before you even arrive to set up your booth. It takes choosing the right signage to print, materials to bring and items to order, making sure the staff who will be at the booth are prepped for what to say and how to say it, as well as doing your own marketing to potential leads in the area of the event. 

Join MFV Expositions, IFA, and experienced franchise executives who are regulars at franchise trade shows around the country and know how to prep to ensure qualified leads are acquired and ROI achieved! Whether you will be attending the upcoming International Franchise Expo (IFE) or plan to attend trade shows in the future, everyone will walk away with new tactics, tips and tricks to try.