IFA WFN Regional Virtual Event: Re-Prioritizing Long-Term Vision: Looking ahead for 2023 and beyond

Tuesday, November 29, 2022; 2:30pm - Tuesday, November 29, 2022; 4:00pm
Diane Phibbs of Franchise Update Media
Larisa Walega of Ziebart International

Current consumer buying trend patterns around franchise development is challenging in these changing economic times. During the first-part of this collaborative virtual event, hear about the best practices for franchise development, benchmarking their sales and recruitment budgets against their own industry categories and setting goals and budgets for the year ahead as Diane Phibbs of Franchise Update Media presents a summary of findings from The Annual Franchise Development Report (AFDR). The AFDR presentation will have an additional focus on online recruitment practices, the growing use of mobile and social tools by prospects and best practices by franchisors. The second part of this event will feature a mini-case study with Larisa Walega of Ziebart International on practices her team has implemented during these economic times. Throughout the program, participants will discuss the root of the challenges (labor or lead gen) and key topics to consider in your business planning process for 2023.