Join fellow IFA Supplier Members in this interactive discussion on: Before, During and After: How to Take Full Advantage of Exhibiting at Conferences. During the first half of this virtual event, you will hear from fellow suppliers on their most successful strategies. Afterward, you will have time to network and share your own success stories in breakout rooms.
Exhibiting at a booth during a convention is an incredible sales opportunity, but there is so much more to exhibiting than simply standing behind the booth once the exhibit hall doors open. Maximize your sales potential and improve your cost/benefit ratio when exhibiting at conferences by preparing a solid pre-event strategy, executing an in-booth gameplan, and implementing an effective post-event follow-up plan.
Join industry experts who will share their best practices, and then network with your colleagues to hear their top tips. Topics will include:
- Planning an effective pre-event strategy.
- How many meetings per day should you be aiming for?
- Should you aim to close business at the show, or just make connections?
- When is it appropriate to sell and when is not appropriate to sell?
- What to do after the convention has ended?