It’s not hyperbole to say that franchises run on intellectual property (IP) and that trademarks are at the center of almost all franchise agreements. In this 30-minute discussion, Saxton & Stump attorneys Tom Kent and M. Kelly Tillery will cover real-world cases that illustrate the “do’s” and “don’ts” of managing a trademark portfolio, particularly for franchises. The presenters will cover topics like trademark policing, auditing a portfolio and how to implement an aggressive (and potentially valuable) protection program. Using recent case studies from national brands, members will learn how to successfully protect and capitalize on their brand. We encourage attendees to submit questions ahead of the presentation to email@example.com.