What’s happening in the job market today that is driving more people than ever to entrepreneurship? Today’s job market is nothing like the one previous generations experienced. Back then, most people worked for the same company for thirty or so years. Today more and more people find themselves in a career transition. This could be due to job loss or a career revolution. In either case, this transition creates an opportunity to explore career ownership possibilities, leading them to entrepreneurship. When you find someone in a career transition discovering what led to their transition and proper communication is essential in getting them across the entrepreneurship finish line.