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The emergence and rapid rise of COVID-19 has impacted brands across every segment, and franchisors must prepare for disruption or change in their business model while also deciding how to best protect and inform their franchise owners during these unprecedented times. So how can a franchisor best lead – and, more importantly, serve – their team during this time? Here are just a few of the steps that PuroClean has implemented since the beginning of the coronavirus outbreak, helping keep our owners safe and set up for success as essential businesses.