Accelerate your Franchise Story: What’s your Why?

Small Size Lunch N Learn Logo
Tuesday, May 14, 2024; 1:00pm - Tuesday, May 14, 2024; 1:30pm
Susan Stilwell, Executive Growth Strategist, The Entrepreneur's Source
Dana Besbris, Training and Coaching Specialist, The Entrepreneur's Source

Success in franchising hinges on a strong foundation and a captivating story. Learn why a clear, inspiring narrative is essential for attracting top-tier franchisees. Once you have a clear understanding of your brand’s “Why”, you’ll discover the key questions and principles that will shape your unique brand message. Explore the interconnections between your core values, mission, market position, and company culture and understand how the alignment of these statements help instill consistency within your brand and gets prospects excited about joining your organization. Get ready to communicate your franchise's story with clarity and confidence!