Balancing Marketing Automation with Human Connection in Customer Service

Small Size Lunch N Learn Logo
Tuesday, September 27, 2022; 1:00pm - Tuesday, September 27, 2022; 1:30pm
Karen Booze, Franchise Director of Strategic Partnerships
John Keene, Founder of
Matt Jones, Owner of Web Punch

Automated tools and software integrations can enhance franchise businesses’ operational efficiency by winning them back time to focus on their business. However, it's important that automated solutions do not replace real human connection with customers. Relevant for all franchise systems, this session will explore how to automate some elements of the customer experience while keeping customer service human.

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