Tuesday, October 27, 2020; 2:00pm - Tuesday, October 27, 2020; 3:00pm
Speakers
Josh Allen, Senior Director of Marketing, Location3 Media
Tom Lynch, CFE, V.P. of Growth, Location3 Media
Ted Asbury, Former CMO, Lynx Franchising
Description
A recent Forrester study found that 61% of multi-location brands consider improving local marketing to be a high priority for 2021, but 77% also said that executing scalable, localized programs is still a challenge. When it comes to balancing national and local efforts, many franchises are faced with a common strategic decision-making process: “Build, Buy,or Partner”. This framework is commonly referenced in the ad tech space, and this webinar will discuss how it can actually be applied in a practical way to franchise marketing for creating a better balance among in-house resources, external resources and corresponding budgets.
