Franchising Gives Back

We are all in this together. That is the sentiment that has led our franchise owners’ initiatives around the world. They have stepped up in many ways to support their customers and communities.

Innovation has been at the forefront for Signarama owners with the creation of new products to help protect employees, guests and customers. The medical community in particular has had an increasing need for Personal Protective Equipment (PPE) to help stop the spread of the Coronavirus (COVID-19).

Sorry, COVID-19, but entrepreneurs will do what entrepreneurs always do. Even in a crisis. Especially in a crisis. What’s that, you ask? Well, we come together. We think of out-of-the-box ideas. And when someone needs help, we help the best way we know how—by being resourceful, scrappy, generous.

One of the beautiful things about franchising is that it allows every franchise owner to keep the on-the-ground perspective and ability to impact their communities at the local level, while having the franchisor and the broader franchise support system in their corner.

During this time of intense anxiety, tragic loss and growing concern for others, many people are overcoming their own stress and pain by pouring positive energy into their local community with acts of support and kindness. Of greatest note is the painstaking work of our hospital and healthcare workers, grocery store supply chain professionals and police, fire and first responders who are risking their lives to keep us safe and healthy.

Potbelly Sandwich Shop franchisee in Rochester, Minnesota leads community with passion amid the COVID-19 outbreak.

When we opened our first Potbelly Sandwich Shop in June 2013, we made a decision. Yes, we would serve great sandwiches, salads, soups, cookies and shakes. Yes, we would become a neighborhood hangout spot for lunch breaks and families grabbing meals. Yes, we would be community-centered.

As we all struggle with responding to the COVID-19 pandemic, members of the franchise industry have the responsibility to give where and when we can. Spreading positivity during these unprecedented times has become more important than ever. As an industry, we need to inspire our franchisees to give back to move communities forward.