IFA Webinars

IFA Marketing and Innovation Committee Virtual Roundtable - January

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The International Franchise Association's Marketing & Innovation Committee invites you to join a Marketing Virtual Workshop on February 1, 2023 from 1:00 - 2:30 pm ET.

We will gather virtually to discuss trending topics:
1. Storytelling Through Digital Marketing
2. The Stages of Becoming a Franchise Brand

Please join marketing leaders from many great franchise brands for an afternoon of sharing solutions to today's biggest marketing challenges.

Pride Franchise Leadership Council: A Conversation with Rob Smith, CEO & Founder, The Phluid Project

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Hosted by IFA’s Pride Franchise Leadership Council (PFLC), this webinar will interview Rob Smith (he/they pronouns), CEO and Founder, The Phluid Project. PFLC Co-Chair Paul Pickett and Council Member, Michelle Rowan, will speak with Rob Smith about how gender inclusivity in the workforce impacts revenue, the importance of understanding Gen Z’s attitudes and perceptions on diversity, equity and inclusion initiatives, and success strategies for cultivating safe workplaces for all.