IFA Webinars

Open for Opportunity is reshaping the franchising narrative. The multi-year, purpose-driven reputation campaign to evolve public awareness about franchising as a pathway to individual and community opportunity has been an incredible success since launch, offering exposure for IFA member brands and raising awareness with local decisionmakers and community leaders.

Hosted by IFA’s Pride Franchise Leadership Council (PFLC), this webinar will interview Rob Smith (he/they pronouns), CEO and Founder, The Phluid Project. PFLC Co-Chair Paul Pickett and Council Member, Michelle Rowan, will speak with Rob Smith about how gender inclusivity in the workforce impacts revenue, the importance of understanding Gen Z’s attitudes and perceptions on diversity, equity and inclusion initiatives, and success strategies for cultivating safe workplaces for all.