Find articles and information regarding navigating the coronavirus (COVID-19) pandemic here.

Connect Through Print: Touchless Technology That Will Change Consumer Behavior Forever


Smart NFC signage launched just in time for the new contact-less era of serving customers.

Overnight, there was a sudden and immediate need for more virtual solutions across all industries around the globe stemming from the COVID-19 pandemic closures.

7000 Franchise Advocates Call for Liability Protection

WASHINGTON, JULY 14 – The International Franchise Association (IFA) today will deliver a petition to Congress calling for coronavirus liability protections for businesses that follow applicable guidelines.

The petition was signed more than 7000 franchise business owners, leaders, and advocates from across the United States.

Scenthound Offers Free Grooming to Dogs Adopted During Pandemic


Despite all of the unfortunate news regarding COVID-19, some positive headlines managed to sweep the nation as animal shelters across the country were cleared out during the pandemic. With more time than ever at home, many Americans became new “pet parents” and grooming franchise Scenthound is giving back to them this month.

Brightway Insurance Opens Franchises During Pandemic

In January 2020, Matthew Schor was an Allstate Agent limited to selling only one brand’s insurance products. He wanted access to more so he could help his customers get the right coverage at the right price. Schor heard about Brightway Insurance, researched the company and decided to attend a Day of Discovery (DOD) on March 20. 

5 Best Practices of Franchise Brands for Communicating with Customers During Reopening


Regulating the reopening process across your franchise.

During the lockdown, businesses were forced to focus on switching to online and providing contactless service options. Now the situation has become even more complicated: businesses have to provide both pickup and delivery, as well as prepare locations for reopening. And the main focus here is to make each customer feel valuable and safe.

IFA Endorses Rep. Kevin Hern for Reelection

WASHINGTON, D.C., JUNE 25 – The International Franchise Association (IFA) today endorsed Rep. Kevin Hern for reelection, naming the Oklahoma 1st Congressional District Republican as a “Friend of Franchising.”

The endorsement – based on a review process evaluating factors including the candidate’s voting record, official actions, and public statements – are reflective of Hern’s efforts to promote business growth and employee development for America’s 733,000 franchise small businesses. Endorsements are not related to political party affiliation.