Resources

As owner of The Little Gym North Raleigh/Wake Forest, Richard Moore knows about keeping kids in his community active, energetic, and healthy. Due to the COVID-19 pandemic, however, his gym has been closed to ensure the health of children that his gym normally serves.

Linda Sharp, a PuroClean franchisee based out of The Woodlands area north of Houston, is a longtime active member of her community, and her business has operated with an eye toward community service and dedication.

In the Tri-Cities area of Washington state, IHOP franchisee Susan Mendenhall is once again feeding her community in times of crisis, and showing resilience in the face of adversity. Mendenhall is no stranger to stepping up in challenging times; in 2015 her IHOP location in Kennewick, Washington fed firefighters who were responding to devastating wildfires in the area.

Like many businesses in the printing and signage industry, SpeedPro plays a vital role supporting other businesses and their customers with custom and engaging signs, placards, decals, and more.

The impact of the current COVID-19 pandemic on our economy appears unparalleled in the last twenty years or longer. Brands and industries, in many cases, were caught unprepared for the “stay at home” orders, supply chain and labor issues, and other impacts brought on rapidly by the pandemic. It is in times like these that a brand’s ability to quickly pivot its business models to not only accommodate the changes, but also capitalize on them, is paramount in its ability to stay competitive, and without overstating, simply stay in business.

As the coronavirus continues its grip on the global economy, nations are working hard to discover new pathways toward re-opening businesses safely, getting people back to work, and jump-starting their local markets. The months without work and steady income have caused individual stress, harmed families, and cast a large shadow of doubt on what the financial future holds. People are looking for other ways to not only survive financially but thrive.

As an increasing number of Americans are asked to shelter in place, franchises need to create new ways to reach their customers.

The COVID-19 outbreak and the resulting economic crisis have all but crippled businesses in virtually every industry. Certain segments of the franchise industry have been hit especially hard, but you’d be hard-pressed to find a business in any category that isn’t facing dramatic losses.

By Lori Wolff, Mosquito Joe

Local business owners have no shortage of opportunities to support their communities.

Small-business owners across the country are reeling from the catastrophic and ongoing fallout of the coronavirus pandemic. Even those well positioned to capture an outsized share of rapidly diminishing consumer spending must contend with the uncertainty of what comes next and just how dire and widespread the pandemic’s long-term effects on the economy will be.

With corporate communications, there is no one-size-fits-all approach; brands should focus on developing an overarching strategy with different messages for different target audiences.