Resources

Find articles and information regarding navigating the coronavirus (COVID-19) pandemic here.

TRI-CITIES, WASHINGTON IHOP FRANCHISEE FEEDS FIRST RESPONDERS

In the Tri-Cities area of Washington state, IHOP franchisee Susan Mendenhall is once again feeding her community in times of crisis, and showing resilience in the face of adversity. Mendenhall is no stranger to stepping up in challenging times; in 2015 her IHOP location in Kennewick, Washington fed firefighters who were responding to devastating wildfires in the area.

The Importance of Brand Agility and Adaptability in Times of Change and Uncertainty

The impact of the current COVID-19 pandemic on our economy appears unparalleled in the last twenty years or longer. Brands and industries, in many cases, were caught unprepared for the “stay at home” orders, supply chain and labor issues, and other impacts brought on rapidly by the pandemic. It is in times like these that a brand’s ability to quickly pivot its business models to not only accommodate the changes, but also capitalize on them, is paramount in its ability to stay competitive, and without overstating, simply stay in business.

A Franchising Concept Consideration Post-COVID-19

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As the coronavirus continues its grip on the global economy, nations are working hard to discover new pathways toward re-opening businesses safely, getting people back to work, and jump-starting their local markets. The months without work and steady income have caused individual stress, harmed families, and cast a large shadow of doubt on what the financial future holds. People are looking for other ways to not only survive financially but thrive.

It’s Time to Pivot

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As an increasing number of Americans are asked to shelter in place, franchises need to create new ways to reach their customers.

The COVID-19 outbreak and the resulting economic crisis have all but crippled businesses in virtually every industry. Certain segments of the franchise industry have been hit especially hard, but you’d be hard-pressed to find a business in any category that isn’t facing dramatic losses.

How Franchisees Can Give Back During the COVID-19 Pandemic

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By Lori Wolff, Mosquito Joe

Local business owners have no shortage of opportunities to support their communities.

Small-business owners across the country are reeling from the catastrophic and ongoing fallout of the coronavirus pandemic. Even those well positioned to capture an outsized share of rapidly diminishing consumer spending must contend with the uncertainty of what comes next and just how dire and widespread the pandemic’s long-term effects on the economy will be.